In the extremely competitive food industry in Hong Kong, profit is everything. Restaurants will do anything they can to get more customers to increase their revenue, from having extended opening hours on weekends and holidays, changing their menu regularly to keep customer interest, to promoting their business via different channels.
Then there are those who just don’t give a shit about any of that, yet still thrives. Yue Hing is one of those badasses. Not only are they closed on weekends and holidays, they also have ridiculously short opening hours – 8am to 1pm. If you’re thinking “hey that’s not too bad..” theres more; most of the food starts to become sold out by around 10, so unless you’re planning to visit simply for shits and giggles (and maybe drinks), being early is definitely better.
Oh one few more things; no takeaways, no reservations and no pre-ordering food or enquiries by phone. Food are dine-in only, prepared to order, by one guy, one at a time, on one stove. So be patient 🙂
If you’re still reading this and still wanting to go then you’re probably a pretty hardcore foodie, or you have too much time on your hands, or both. Congratulations, let’s get on to the food.
The most popular item is definitely their toasted sandwiches, after several failed visits, I finally managed to try their signature sandwich. You get to choose one or two filling combinations (I went with corned beef and egg), then all sandwiches come with bread (duh), cabbage and peanut butter. The taste is quite unique, the combination between salty corned beef and egg, crunchy cabbage and smooth, semi-sweet peanut butter is hard to describe. It’s an unusual combination of flavour and textures that surprisingly works pretty well.
I also ordered an iced milk tea as it was pretty hot. Tea is regular stuff, nothing special there.
Their other specialty is their instant noodles with the same topping choices as the sandwich. I didn’t try them today.
So final thoughts: was the food good? Yes. Was it worth the effort? I’m not so sure. I would probably only recommend this place to those who work or live in Central, or have a lot of time with nothing better to do.
Yue Hing 裕興咖啡
Opening Hours: Mon to Fri: 08:00-13:45, Closed Sat, Sun & PH